Статьи

ВЬЕТНАМСКАЯ КУЛЬТУРА: ГЛОБАЛИЗАЦИЯ И РЫНОК

ЮГО-ВОСТОЧНАЯ АЗИЯ: АКТУАЛЬНЫЕ ПРОБЛЕМЫ РАЗВИТИЯ '2007, №1, с.399-425

Объем издания: 399-425

 
Dr. Anatoly Sokolov in his paper «Vietnamese culture in a market society and in time of globalization» stresses the changing context of Vietnamese culture development and functioning with the state still continuing to control cultural product, both local and foreign. Cultural exchange and advent of foreign, mainly mass culture tends to expand, including international theatre and cinema festivals, foreign musicians' performances, translation of literary works and so on. English is more widely used as well as Internet as a means of communication, electronic mass media and «a new literary environment». Modern Vietnamese literature is characterized by multiple trends from formalistic experiments to the rise of mass literature. Indigenous literature as a whole evolves towards the tastes of mass consumer. Fewer production at the state film studios goes along with the rise of production at private film studios and with joint cinema production with foreigners including Vietnamese йmigrйs. TV retains its leading role as the main source of information and inspiration of cultural life. Commercialization of musical industry and fine arts (especially picture-galleries' business) demonstrates the trend to consumerism and entertainment in culture. Rapid expansion of tourism (international as well as domestic) which is growing to be one of the country's leading industry, demonstrates the scale of Vietnam's involvement in the process of globalization.

Ключевые слова: КУЛЬТУРА, ГЛОБАЛИЗАЦИЯ, ЮГО-ВОСТОЧНАЯ АЗИЯ, ВЬЕТНАМ.